Your Brand and Photography

By Lesley Bohm

Have you considered how others see you? In business or online? How are you showing up? A photograph is the fastest way to convey a message without words. What I am talking about is your BRAND.

The definition of brand : A brand is a name, term, design, symbol or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

As a photographer, I see so many people online using bad photography. Bad lighting, a really old photo, photography that is just bad. There are so many options out there and so many creatives that can help you get the best images for your brand. The bottom line is that if you don’t represent yourself as modern, authentic and real, especially these days, you will not succeed in the online marketplace.

You want people to know, like and trust you within minutes of meeting you (and meeting you online), and everything is online so you need your photos to say all of that within seconds.

You need a ‘headshot’ that conveys your personality, shows your honesty and illustrates your integrity and style. You need interesting portraits that will make your prospective client get curious. Most importantly you will need to make sure your photo is consistent with your brand.

Consider your brand message in your business and what you are trying to say. Who is your client? Does your message match your brand and match your visual representation? They all have to be cohesive and compatible. How are you showing up?

The best way to stand out from your competition is to make sure your first impression is a great one. That makes the photography you use on your website, whether it is just your headshot on your ‘about page’ or the multiple images on your website that lead your client through your story, the ultimate priority.

How many times have you looked up (googled) someone that you have a (phone) meeting with, before you have the meeting or while you are on the phone? (we all have) We need to see who we are talking to or meeting up with and your headshot is the first thing that people look for. Are the photos that are on your website consistent with your brand and your message? More people are buying from brands that have a mission and a message that they can relate to.

People also care if you or your company are committed to a cause greater than just financial growth.

A founder presence and mission illustrated with beautiful photos that tell the story are very important.

How will you stand out? With the very best photography you can afford because you only have 7 seconds to make an impression to your prospective client, 7 seconds to peak their interest so they click through and want more of you. 7 seconds to keep that prospect and turn them into a client.

Your business portrait and your website photos of your business should be modern and show who you are RIGHT NOW.


1) Hire the best professional photographer, that takes portraits of people, that you can afford.

2) Make sure your photo is not more than 2 years old, if it is then it is time to get a new one.

3) Make sure that you wear clothes that represent your work life; always go a little more upscale if you can. (casual is fine but consider your style, mission, vision)

4) Wear modern clothes with solid colors and appropriately fitted to your shape. No one wants to see you in ill-fitting clothes.

5) Make sure that your hair and makeup (Ladies) is done in a light and fresh manner. Hire someone if needed. Men make sure that you have a recent haircut.

A good headshot is priceless.

A bad headshot will damage your brand

More publications by Lesley Bohm

By Lesley Bohm - Branding/Photographer
Have you considered how others see you? In business or online? How are you showing up? A photograph is the fastest way to convey a message without words. What I am talking about is your BRAND. The definition of brand : A brand is a name, term, design, symbol or any other featur...

More publications by Our Staff

I am sure you’ve heard expressions like this to describe salespeople: “That person is a born salesperson,” or “They could sell ice to Eskimos.” To me those sayings are what is wrong with sales, and why studies have shown it to be one of the least desirable careers to go into. Dan...
Great ideas are the catalyst for propelling a businesses to success. The evolution of an idea is concept, planning, buyin, implementation, assess, follow up and modification. How often does it happen when you or your team comes up with a great idea for something that will add pro...
Being a person that is willing to speak up takes courage, especially when interacting with a superior. Are you willing to speak up or are you overshadowed by an overbearing egomaniac? Or, are you a supervisor or an authority figure that makes subordinates feel afraid to speak up?...
The keynote at a major sales event in Puerto Rico was to be delivered by the chairman of the board. He would deliver the same speech in a second event for corporate and regional sales-people in New York a month later. Due to a schedule conflict the chairman chose to send his spee...
Keeping good customers, long term, is the goal of every organization. For a small creative company, in a very highly competitive environment, to keep large fortune 500 clients long term, (over 25 years), is rare. American Airlines, NCR, and a few others were clients for over 30 y...
Customer defections happen all too often and are often caused by sloppy strategies, a lack of training and poor leadership. A customer makes two decisions, the first is the one to start doing business and the second decision is to stop doing business. When a customer defects, b...
Are you memorable? Is your business memorable? Are your employees memorable? You may very well be memorable, but unfortunately the memory may be negative. The way a customer remembers you is either positive, negative or indifferent. Which type of memory your customer has is entir...
Why are willing to pay $150 for a meal at Ruth’s Chris Steakhouse but not at Denny’s? Because of perceived value. Consumers are constantly evaluating cost vs perceived value using an undefined formula to arrive at a justifiable price. One could attach a formula to that process to...
Freud believed that personalities are broken into three components: id, ego and superego. The id being the part of our personalities that provide our animal instincts - things like satisfying hunger or sexual desire, for example. The superego is the component that tells us to do ...
Just exactly what is strategy? By definition, strategy is a plan of action or policy designed to achieve a major or overall aim. It has always amazed me that many businesses do not have a clear operating strategy. They exist on what has worked in the past, and that’s good enough....

Lavinia Capital Partners

Phoenix - Los Angeles - Minneapolis
(602) 644-1956