Tom McDermott - CEO
Tom is a visionary and a strategy analyst with extensive entrepreneurial experience ranging from founding and growing green field startups, to complete restructuring and re-strategizing for businesses which were not reaching their full potential. Tom employs a proven, data-driven strategy that will give you the control and insight you need to grow your business, and dominate your industry. Entrepreneur, author, trainer, and mentor, Tom has owned, operated and sold successful businesses to major corporations.
By Tom McDermott - CEO
Have you ever experienced being in the metaphoric bucket that some business create because of bad customers? That place where we all get stuck because of a policy that was designed to handle a few bad customers. Most of us have, and it is beyond frustrating and it happens all too...
By Tom McDermott - CEO
Customer defections happen all too often and are often caused by sloppy strategies, a lack of training and poor leadership. A customer makes two decisions, the first is the one to start doing business and the second decision is to stop doing business.
When a customer defects, b...
By Tom McDermott - CEO
Freud believed that personalities are broken into three
components: id, ego and superego. The id being the part of our
personalities that provide our animal instincts - things like satisfying
hunger or sexual desire, for example. The superego is the
component that tells us to do ...
By Tom McDermott - CEO
Great ideas are the driving force behind a business’s success. However, for an idea to truly flourish, it must progress through several critical stages: concept, planning, buy-in, implementation, assessment, follow-up, and modification. How often have you or your team conceived ...
By Tom McDermott - CEO
Why are willing to pay $150 for a meal at Ruth’s Chris Steakhouse
but not at Denny’s? Because of perceived value. Consumers are
constantly evaluating cost vs perceived value using an undefined
formula to arrive at a justifiable price. One could attach a
formula to that process to...
By Tom McDermott - CEO
Just exactly what is strategy? By definition,
strategy is a plan of action or policy designed to
achieve a major or overall aim. It has always
amazed me that many businesses do not have
a clear operating strategy. They exist on what
has worked in the past, and that’s good
enough....
By Tom McDermott - CEO
Emotion by definition is a natural instinctive
state of mind deriving from one's
circumstances, mood, or relationships with
others. Understanding how emotions affect
revenue will help you grow your top line and
achieve higher profits.
Many businesses fail to understand how their...
By Tom McDermott - CEO
Are you memorable? Is your business memorable?
Are your employees memorable? You may very well
be memorable, but unfortunately the memory may
be negative. The way a customer remembers you is
either positive, negative or indifferent. Which type of
memory your customer has is entir...
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